When web site developers are developing a large web site that could be used for collective intelligence they have to think about what it is the users will be looking for when visting the site. Collective intelligence as a 'find-it' strategy is making finding something easy. For example craigslist is a large web site that has many different users looking for things and wanting to sell things. the first thing a person does when they get on craigslist is to pick the city in which they want to find something. Then the user will choose the category in which they are wanting something, example-City:Denver, Category:Jobs, Sub-category:Accounting. Then the specific jobs are listed. People visit craigslist to get something or get rid of something. The users are working with each other to find each others needs and wants.
I'm not for sure how Facebook can be defined as a collective intelligence site other than as a free online personals-type place to meet people. I wouldn't use Facebook to look for things that I am in need of buying. It is a fast and efficient way to collaborate with friends and family.
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